Mayweather vs. Pacquiao – Twitter Campaign
I spearheaded a Twitter campaign for what would become the richest fight in history. […]
Top Rank Brochure
I worked with our designer and wrote the copy for this brochure, which was produced for distribution to international buyers at the 2015 edition of the annual Sportel convention.
Crawford vs. Indongo – Social Media Campaign
I concepted the art and videos, wrote the copy, and curated assets for organic and paid social posts for the Terence Crawford-Julius Indongo super-fight on August 19, 2017. […]
Pacquiao vs. Horn – Social Media Campaign
I concepted the art and videos, wrote the copy, and curated assets for organic and paid social posts for the Manny Pacquiao-Jeff Horn super-fight on July 1, 2017. […]
Contests
Top Rank’s MetroPCS Friday Night Knockout was a popular fight series that aired on truTV. I worked closely with our network partner and Top Rank’s production team to create a pair of contests promoting two of its episodes. […]
Buried Alive in Hype – Documentary Sequence
Here's a sequence from a personal project--a documentary-in-progress titled Buried Alive in Hype: The Grover Lewis Story. I wrote the paper cut, then worked with an editor to fine tune it. It's intended to show potential investors.
Hawaii Hideaways – Blog
I've written many blog posts for luxury travel site Hawaii Hideaways, a Conde Nast Traveler award-winner. You can find examples here, here, and here.
Delta – The Big Thank You
I wrote the script for, and helped concept, a multi-day Facebook live stream while working with Moxie, in Atlanta, on behalf of its client, Delta.
Manny Pacquiao vs. Shane Mosley – International Pre-Show
I wrote the script for this docu-series promoting a Showtime Pay-Per-View fight card. The event went on to sell 1.3 million buys.
Miguel Cotto vs. Antonio Margarito II – International Pre-Show
I wrote the script for this docu-series promoting an HBO Pay-Per-View fight card, which generated 600,000 buys.