Mayweather vs. Pacquiao – Twitter Campaign
I spearheaded a Twitter campaign for what would become the richest fight in history. […]
Top Rank Brochure
I worked with our designer and wrote the copy for this brochure, which was produced for distribution to international buyers at the 2015 edition of the annual Sportel convention.
Crawford vs. Indongo – Social Media Campaign
I concepted the art and videos, wrote the copy, and curated assets for organic and paid social posts for the Terence Crawford-Julius Indongo super-fight on August 19, 2017. […]
Pacquiao vs. Horn – Social Media Campaign
I concepted the art and videos, wrote the copy, and curated assets for organic and paid social posts for the Manny Pacquiao-Jeff Horn super-fight on July 1, 2017. […]
Contests
Top Rank’s MetroPCS Friday Night Knockout was a popular fight series that aired on truTV. I worked closely with our network partner and Top Rank’s production team to create a pair of contests promoting two of its episodes. […]
Buried Alive in Hype – Documentary Sequence
Here's a sequence from a personal project--a documentary-in-progress titled Buried Alive in Hype: The Grover Lewis Story. I wrote the paper cut, then worked with an editor to fine tune it. It's intended to show potential investors.
Hawaii Hideaways – Blog
I've written many blog posts for luxury travel site Hawaii Hideaways, a Conde Nast Traveler award-winner. You can find examples here, here, and here.
Delta – The Big Thank You
I wrote the script for, and helped concept, a multi-day Facebook live stream while working with Moxie, in Atlanta, on behalf of its client, Delta.
Open Books
The work of certain MCs pulses so thoroughly with the personal that we hear their heartbeat in every rhyme, as if their words and their life-source had achieved symbiosis. Tupac's legend is in part based on the painful description of his past and the cracked L.A. pavement over which it stalked and, ultimately, destroyed him. [...]
Sol’s Growing Pains
The scuffle that prompted 20-year-old Seattle lyricist Sol to abruptly stop rapping during his performance at Chop Suey two weeks ago initially seemed mysterious to many inside the venue. It was his debut CD release party--and he was opening for local hip-hop luminaries like Spaceman and Grayskul--so Sol (born Sol Moravia-Rosenberg) was determined not to [...]